Polymarket secures exclusive partnership for Bundesliga prediction market in the US

By Blog


Polymarket has been designated as the sole prediction market partner for the Bundesliga in the U.S., continuing to expand its repertoire of significant commercial collaborations in sports, media, and technology.

This partnership introduces innovative prediction-based offerings to another prominent soccer league, adding to existing deals across Europe and North America. On Tuesday, Polymarket announced that official event contracts associated with the German soccer league and its teams are exclusively available on its platform.

The organization highlighted this partnership in a social media update, stating it is specifically for the U.S. market: “We are thrilled to be named the Exclusive Prediction Market Partner of Bundesliga in the USA. The official event contracts for Bundesliga & their clubs are now exclusively live on Polymarket.”

Expansion of Soccer Partnerships

Alongside Bundesliga, various soccer leagues have formed exclusive regional partnerships with Polymarket. Agreements with countries such as Spain (LaLiga), Italy (Serie A), and Mexico (Liga MX) have also been established, integrating prediction markets into fan engagement and broadcast initiatives.

This Bundesliga agreement further enriches Polymarket’s collection of sports-related partnerships, which also includes entities in combat sports.

Previously, Polymarket entered into a multi-year contract with TKO Group Holdings, marking its position as the exclusive prediction market partner for UFC and Zuffa Boxing. Additionally, prediction market data from its platform will be featured during pay-per-view events.

Media and Technology Integration

Beyond sports, the Golden Globes have appointed Polymarket as its unique prediction market partner. This agreement allows for the inclusion of live market data into the viewing experience during the annual awards ceremony.

Polymarket is also exploring partnerships in the realms of data and technology. The company has secured access to esports data through a deal with GRID Esports and has introduced an integrity monitoring platform known as Vergence AI, supported by Palantir and TWG AI.

Its prediction markets have been incorporated into various sport-centric platforms, such as Betr Super App and Splash Sports.

Furthermore, the company is aiming for increased visibility on financial media platforms.

In November 2025, Polymarket confirmed an exclusive prediction market partnership with Yahoo Finance. This partnership is designed to deliver prediction market probabilities to Yahoo Finance users, covering political, economic, and event-driven topics.

This announcement came on the heels of Google Finance’s disclosure regarding plans to showcase probabilities from both Polymarket and Kalshi via natural-language search functionalities.

Marketing Practices Under Scrutiny

Polymarket’s commercial initiatives have garnered increased regulatory scrutiny and public attention.

On Saturday, The Wall Street Journal reported that Polymarket incentivized social media creators to promote videos featuring bets that were not actually available on its platform. The analysis covered 1,105 videos published between December 2025 and mid-May, revealing that approximately 70% contained fictitious wagers.

According to the report, Polymarket created duplicate versions of its website for promotional purposes, while creators showcased around $1.9 million in simulated bets.

In response, Polymarket assured the newspaper that it is committed to maintaining transparent and fair markets and promised a review of its promotional tactics.

Earlier this month, Politico revealed that Polymarket’s Chief Marketing Officer, Matthew Modabber, had used a personal PayPal account to compensate creators who promoted the platform on social media without declaring the posts as advertisements.



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