Published on: June 29, 2026, 10:22 AM.
Last updated on: June 29, 2026, 10:22 AM.
- ADI Predictstreet, the Official Forecasting Partner for the FIFA World Cup 2026, teams up with Kalshi to enhance global prediction market trading during the knockout phase of the tournament.
- This partnership permits Kalshi to co-brand with ADI Predictstreet across World Cup venues, broadcasts, and digital platforms.
- With trading activity around the World Cup surging, experts foresee this event becoming the largest sporting occasion for prediction markets.
ADI Predictstreet is joining forces with a leading name in prediction markets as the knockout rounds of the World Cup commence, aiming to broaden trading activity and visibility.
ADI Predictstreet operates as a licensed prediction market in Gibraltar, acclaimed for its online gaming and financial services sector. It serves as the Official Prediction Market Partner for the FIFA World Cup 2026.
Compared to the industry frontrunner Kalshi, ADI Predictstreet remains relatively lesser-known. Kalshi currently holds roughly a 90% market share in the U.S.
With an unprecedented level of excitement surrounding the World Cup in the United States, where the USA is slated to face Bosnia-Herzegovina on July 1—just three days before the nation’s 250th anniversary—ADI Predictstreet aims to leverage this heightened interest through its collaboration with Kalshi.
Partnership between ADI Predictstreet and Kalshi
The strategic alliance between ADI Predictstreet and Kalshi focuses on expanding the reach of prediction markets globally. Both platforms assert that this collaboration will offer “billions of fans new engagement opportunities” during the 2026 World Cup.
The World Cup represents the pinnacle for any brand. We view this as a tremendous chance to enhance global visibility and fan involvement,” stated Tarek Mansour, co-founder and CEO of Kalshi.
Mansour emphasized that this partnership will “invite more fans into the excitement of prediction markets,” allowing Kalshi to co-brand with ADI Predictstreet at World Cup venues, in television spots, and across online channels.
Kalshi is currently witnessing remarkable trading volumes, reporting daily notional volumes exceeding $1 billion during the tournament’s initial two weeks.
The partnership between Kalshi and ADI Predictstreet mirrors previous collaborations associated with the World Cup, including agreements with the Argentine Football Association, Men in Blazers, Luka Modric, and the Croatian Football Federation.
The collaboration won’t conclude with the World Cup; Kalshi intends to aid ADI Predictstreet in broadening its market outreach across various global jurisdictions.
“Kalshi has established itself as one of the most recognized platforms in the prediction market arena. Our ambitions go beyond the World Cup. We are laying the groundwork for a truly expansive global prediction market ecosystem empowered by exceptional technology,” commented Dimitrios Psarrakis, CEO of ADI Predictstreet.
Trading at the World Cup
The World Cup is set to be the most traded sporting event ever in the realm of prediction markets.
Economic analysts predict that the tournament could reach approximately $10 billion in trade volume (not to be confused with notional volume but actual net investments). When combined with conventional sports betting, the expectations for World Cup wagers may exceed $65 billion globally.
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