ProphetX is actively enhancing its B2B segment, with the sports tracking and analytics platform Pikkit being the latest entity to integrate its prediction market technology.

This collaboration enables Pikkit users to engage with sports event contracts powered by ProphetX. Pikkit provides sports enthusiasts with tools to track performances and compare results across various betting and daily fantasy platforms, boasting a user base in the hundreds of thousands.

During the initial phase, ProphetX announced that markets related to game outcomes, player propositions, and long-term forecasts will be accessible via the Pikkit platform. The execution of these contracts will take place on ProphetX’s Commodity Futures Trading Commission (CFTC)-regulated exchange.

Co-Founder and Chief Commercial Officer of ProphetX, Jake Benzaquen, noted that Pikkit’s data-driven community aligns perfectly with their offerings.

“Pikkit’s user base consists of some of the most dedicated traders nationwide—individuals who meticulously track every outcome and understand the source of their advantages,” he remarked.

Collaborating with Pikkit empowers this community with direct access to a regulated federal exchange, where market participants determine pricing and compete equally, unlike traditional house-centric models.

— Jake Benzaquen, Co-Founder and Chief Commercial Officer of ProphetX

Developing B2B Strategy

This agreement serves as another illustration of the B2B strategy ProphetX laid out after its recent $35 million funding round last month.

CEO and Co-Founder Dean Sisun indicated that ProphetX recognizes a substantial opportunity to provide prediction market infrastructure to third-party entities.

While ProphetX offers consumer-facing products, it is increasingly positioning itself as a technological ally for brokerages, retail applications, and other platforms with established audiences.

In July, ProphetX revealed its first integration with Players’ Lounge, a skill-based gaming platform. Following last month’s funding announcement, Sisun stated that several additional agreements were signed, which will be revealed in the coming months. The partnership with Pikkit marks the first of these collaborations.

Pranav Tadikonda, Co-Founder and Co-CEO of Pikkit, expressed that prediction markets are a “natural progression” for users who are already engaged in price comparison and trading analysis.

“Our users are already performing the groundwork by tracking trades and comparing platforms to secure the best prices. ProphetX provides us with a regulated and exchange-based framework to transform that analysis into action,” he stated.

The integration with Pikkit is anticipated to launch just before the NFL season kicks off in September, initially offering markets for the NFL, NBA, and international soccer.