ADI Predictstreet, the official partner for prediction markets for the FIFA World Cup 2026, has entered into a key branding and collaboration agreement with Kalshi to enhance prediction markets on a global scale during and after the tournament.

Beginning in the knockout rounds, Kalshi will be jointly branded with ADI Predictstreet across stadium, broadcast, and digital channels. Furthermore, Kalshi will facilitate market growth on ADI Predictstreet’s platform throughout its international segments, the collaborating parties confirmed.

The two organizations plan to unveil a co-branded FIFA World Cup hub that will host a wide variety of football prediction markets, tournament updates, and exclusive insights. This partnership will also encompass infrastructure integrations powered by ADI Chain, as both companies investigate opportunities in Web3 technologies, stablecoin features, and on-chain settlement capabilities utilizing ADI Chain’s top-tier digital framework.

This announcement comes as prediction markets are experiencing an upsurge during the FIFA World Cup. Kalshi recently achieved over $1 billion in daily trading volume, establishing a new company milestone.

The exchange has also formed multiple World Cup-related alliances, partnering with the Argentine Football Association (AFA), Men in Blazers, Luka Modrić, and the Croatian Football Federation.

According to Bank of America, Kalshi currently commands nearly 90% of the regulated prediction market landscape in the U.S.

Dimitrios Psarrakis, the CEO of ADI Predictstreet, regarded the partnership as a pivotal advancement for the prediction market sector.

“Kalshi has developed one of the world’s leading prediction market platforms; together, we have an incredible opportunity to leverage ADI Chain’s innovations to introduce prediction markets to millions of new users during football’s premier event,” he noted. “We are laying the groundwork for a truly global prediction market ecosystem powered by state-of-the-art technology.”

Kalshi’s Co-Founder and CEO Tarek Mansour emphasized that the FIFA World Cup offers an unparalleled stage to boost global awareness of prediction markets and engage fans more deeply.

“The World Cup represents the largest platform for any brand,” Mansour stated. “We are thrilled to cooperate with ADI PredictStreet to engage more fans in the excitement of prediction markets.”