Alex Ursa, Betr’s inaugural hire, is now the COO, having served as “a vital foundation of the organization” since its founding over four years ago. The firm noted that Ursa has been instrumental in crafting both the product and the business from the ground up.
In his new position, he will spearhead product development and operations, managing the ongoing evolution and growth of the company’s “Super App”. Before joining Betr, Ursa accumulated eight years of experience within the Flutter organization, most recently as Senior Product Director at FanDuel.
Alex Kuwada has been elevated to CMO after two years with the firm. During his time, Kuwada has revolutionized Betr’s marketing strategy and unit economics, establishing them as “a key competitive edge” according to the operator.
I take immense pride in the team we’ve built at Betr — they’re truly exceptional. I’m thrilled to announce the promotions of Alex Ursa to COO, Alex Kuwada to CMO, and Mike Denevi to CCO. https://t.co/dJ0SJvAmZY
— Joey Levy (@joeyslevy) July 2, 2026
In his capacity as CMO, he will oversee acquisition, retention, VIP, and various other essential commercial functions. Previously, Kuwada worked for six years at FanDuel, where he held the position of Senior Director of Growth.
Mike Denevi, the second individual to be hired by Betr, has been appointed CCO after leading the media department for over four years. Denevi will maintain oversight of content and brand strategy for Betr, which has experienced robust engagement on social platforms. Before joining Betr, Denevi spent over a decade at Bleacher Report, where he held the position of Director of Brand Strategy.
Joey Levy, Founder and CEO of Betr, remarked: “Alex Ursa is in charge of one of the most remarkable product development accomplishments in industry history — the creation of a super app that encompasses several real money gaming products and prediction markets, all within one app and wallet experience.
“Alex Kuwada is building an impactful paid-organic marketing hybrid growth mechanism that has resulted in the most favorable unit economics in the sector. And Mike Denevi is developing one of the strongest and most distinctive brands in the market, which has also become the most followed.”
Betr operates Betr Picks, Betr Social Sportsbook, Betr Social Casino, and Betr Arcade across most of the nation, holding gaming licenses nationwide. Betr is set to unveil its prediction markets product later in 2026, which will integrate seamlessly into the existing app featuring the company’s other offerings.