Betsson Makes its Move into France’s Online Gambling Market at an Opportune Moment

Posted on: September 28, 2023, 08:22h. 

Last updated on: September 28, 2023, 08:22h.

Global gaming operator Betsson is set to make its mark on the French online betting market. With a new partnership in place, Betsson aims to capitalize on the significant growth of non-casino gambling in the country.

The French flag flies from the Pantheon dome with the Eiffel Tower in the background
The French flag flies from the Pantheon dome with the Eiffel Tower in the background. Gaming operator Betsson will launch its sportsbook in the country later this year. (Image: Getty Images)

Betsson has partnered with a local company to gain a foothold in the French sports betting market. The official launch of Betsson’s flagship brand is scheduled for the fourth quarter of 2023.

While Betsson has not disclosed specific details about the partnership, it has confirmed that it will operate under the Betsson name after the launch.

Betsson Expands in Europe

This move into the regulated French sports betting market is part of Betsson’s ongoing expansion strategy. Betsson’s sportsbook in France will be powered by Sportradar and supported by Omega Systems’ Player Account Management system.

In addition, Goma Development will provide various innovative and user-friendly enhancements to improve the betting experience. Goma Development, based in Portugal, offers a sportsbook platform, gaming API, and white-label gaming alternatives.

While Betsson has faced challenges in certain markets, it remains a strong player in Europe, North America, and South America. Despite setbacks in Chile and the Netherlands, the company reported a 27% year-on-year increase in revenue for the second quarter of this year.

Continued Revenue Growth

Betsson’s entry into the French market is expected to contribute to further revenue growth. The National Gaming Authority (ANJ) recently revealed positive financial data for non-casino gambling in the country during the first half of the year.

Non-casino gambling in France reached €5.3 billion ($5.6 billion) in the first six months of 2023, a 4% increase compared to the same period last year. Sports betting accounted for 64% of the total, with online horse racing representing 15%.

The total handle for the period was €4.2 billion ($4.4 billion), a 5% year-on-year increase. Gross gaming revenue for online sports betting amounted to €750 million ($790.4 million), a 10% jump.

Online sports betting continues to gain popularity in France, along with other countries. The ANJ’s data shows a 12% increase in active user accounts during the first half of the year, reaching 3.17 million.

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