Published on: June 4, 2026, 03:03h.
Updated on: June 4, 2026, 03:03h.
- Betty has successfully launched its new igaming platform in the UK as of June 1
- Chavdar Dimitrov, CEO of Betty Canada, hinted at upcoming announcements regarding the company’s international expansion
- Betty will also be a key player in Alberta’s new igaming market, set to debut on July 13
Betty’s entry into the UK igaming sector marks the onset of its global expansion strategy, according to Chavdar Dimitrov, co-founder of the company and CEO of Betty Canada.
Launch in the UK
In May, Betty announced it had obtained an operating license in the UK, marking its first market outside Ontario and introducing its unique decentralized “franchise” model, which Justin Park, co-founder and Group CEO, likened to being the “McDonald’s of iCasino.”
The company collaborates with local managers, equipping them with resources to develop a tailored igaming operation. Betty earns IP licensing revenue from third-party franchise operators.
The Betty platform in the UK officially launched on June 1.
$15 Million Financing Round
Betty will be present in Alberta as the new regulated igaming market launches on July 13 following its approval from the Alberta Gaming, Liquor & Cannabis (AGLC).
In an interview with Casino.org, Dimitrov elaborated on the solid foundations established from their entry into Ontario’s regulated igaming market in 2023, which facilitated their expansion plans. By the end of 2025, the casino platform recorded 134,000 active players in Ontario.
In April, Betty secured a $15 million line of credit to bolster its expansion ambitions.
Expansion into Alberta
We inquired about the crucial lessons learned from Ontario that could be beneficial for other markets.
“Primarily, we prioritize the player experience, tailoring our offerings to local preferences with innovative casino games, enticing bonuses, no wagering conditions, and quick payouts,” he emphasized. “We ensure actual human interaction for customer service rather than relying solely on AI solutions. This ethos was ingrained in our approach from the very beginning.”
In Ontario, a dedicated marketing team of 20 operates in-house, creating their own, original campaigns.
Casino-Focused Strategy
Notably, the company has developed sponsorship agreements with some of the most prominent professional sports teams in the region, including Major League Soccer’s Toronto FC, NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors, and CFL’s Toronto Argonauts, during the last year. Dimitrov mentioned that these partnerships strengthen the brand’s presence, associating it with iconic Canadian entities like Tim Hortons and Air Canada. He conveyed that it portrays Betty as “deeply Canadian,” integrating into the fabric of local entertainment and leisure culture, even in the absence of a sports betting segment within their operations.
Authenticity is paramount, according to Dimitrov, and embodying their “Canadian identity” is integral to their operations. This has set them apart in the highly competitive Ontario landscape, which features 44 licensed operators, including major American players like DraftKings, FanDuel, and BetMGM, in a market that generated over $4 billion in revenue in 2025.
A critical aspect of this authenticity includes their new iBingo initiative, which Dimitrov described as an “underappreciated” sector, noting that current players in iBingo aren’t heavily promoting it. Betty ventured into land-based operations by acquiring Kirkland Lake Bingo Hall last March. This acquisition allows Betty to function within Ontario’s regulated charitable bingo framework while also promoting iBingo to a broader consumer base.
“Our ambition is to revitalize the iBingo sector, driving innovation and capturing a significant market share,” he stated.
Focusing on the Bingo Market
Recently, Betty made a significant charitable contribution, donating over $2 million to more than 15 organizations in Northern Ontario.
“In the UK, several brands began their journey with bingo and attained notable success,” Dimitrov noted. “It illustrates the importance of centering the customer, contributing to communities, and becoming an essential part of the local landscape.”
Ontario marked the company’s inaugural igaming market, with the product being developed and refined within the province, according to Dimitrov. The company reported an impressive 190% year-over-year revenue growth by the end of 2025, jumping from USD $9.4 million to USD $27.3 million.
“I believe that the larger companies don’t prioritize Ontario as much,” he remarked. “Maintaining relevance to local customers as we expand into the UK and identify new European markets is our paramount challenge.”
We asked Dimitrov about the implications of their move into the UK for the company’s future trajectory.
Community Involvement
“We aim to secure a Top 3 position in various markets,” he declared. “The UK poses a significant challenge, especially with recent tax changes. It’s a vigorous competition, akin to Ontario. Achieving that position would convey a powerful message.
“We now possess a strategy blueprint, and we intend to follow it closely. As we advance into these markets, we’ll make necessary adjustments while keeping our core business model intact.”
We probed Dimitrov about future market expansions following the UK launch and the upcoming Alberta entry.
“We haven’t finalized any new markets yet, but we are diligently exploring several options,” he revealed. “Looking ahead, 2027 seems more plausible for our next market entries.”