Online casino and sportsbook operator BC Game has added to its roster of global brand ambassadors with the addition of mixed martial arts fighter Roberto Soldić.

The agreement will see Soldić feature in BC Game’s digital marketing campaigns, fight night promotions, and various other fan experiences.

BC Game said the partnership is part of a strategy to increase its international presence and reach MMA fans.

Soldić is a former two-division champion in Polish MMA promotion KSW. He was born in Bosnia and Herzegovina and fights out of Croatia.

He recently made his UFC debut at UFC 332 in Salt Lake City in October, defeating Khaos Williams by unanimous decision.

BC Game Targets Combat Sports Audiences

BC Game CEO Ali “Ako” Muhanned said Soldić’s approach to training and competition made him the perfect partner for the brand.

“Roberto represents the caliber of athlete and competitor we want representing BC Game,” said Muhanned.

“He has proven himself at the highest levels through sheer discipline, relentless preparation, and continuous hard work. Partnering with elite competitors who are grounded, focused, and easy to work with is central to how we build our brand, and Roberto brings that exact energy to our community.” 

Colby Covington Returns as BC Game Ambassador

BC Game also recently announced the return of former interim UFC welterweight champion Colby Covington as a brand ambassador. Covington previously held the role in 2024.

This time, the renewed agreement will focus partly on his involvement in freestyle wrestling and Real American Freestyle competitions.

“I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle,” said Muhanned.

“He is a hard working person and that is important to me at BC Game. Famous, but most importantly, hard working people that are easy to work with.”

As with Soldić, Covington will take part in promotions, digital campaigns and fan events for BC Game.

BC Game announced Muhanned as its new CEO last month, shortly before unveiling the two brand ambassador deals.

At the time, he said his focus was to ensure to better involve the brand’s community.

“For me, this is the next step in a business I’ve been deeply involved in for years. Much of my work has happened behind the scenes, working with our people, developing relationships and helping shape where BC Game goes next. Now I want our community to have a more direct connection with me and a clearer understanding of what we’re building,” he said.