Change the words this title but keep the same exact meaning Caesars Vegas Casino Sale Rumors Swirling, But They’re Unfounded



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In the casino business, large-scale acquisitions often stoke chatter about asset sales and that’s certainly true with Fertitta Entertainment Inc.’s (FEI) $17.6 billion acquisition of Caesars Entertainment (NASDAQ: CZR), but the latest talk may be a prime example of don’t believe everything you read.

Planet Hollywood Reopening
Caesars’ Planet Hollywood on the Las Vegas Strip. Rumors about a sale appear inaccurate for now. (Image: Caesars Entertainment)

Recent talk on the Vegas subreddit indicates that Planet Hollywood could come up for sale after Tilman Fertitta’s entertainment and leisure company closes its purchase of Caesars next year as the buyer looks to pare debt. There was also brief mention on another social media forum of Flamingo, another Caesars Las Vegas Strip casino hotel, potentially coming up for sale, but neither rumor is accurate.

To be sure, there’s ample chatter that when Caesars and FEI, which owns the Golden Nugget casinos, are officially married, asset sales will be on the table – a scenario that could include a Strip property or the Golden Nugget in downtown Las Vegas.

Caesars CEO Tom Reeg, who’s expected to take the helm of the combined company when the acquisition closes, has previously hinted that some asset sales may occur when the deal is finalized, but those transactions won’t be earth-shattering news.

A Reddit Rehash?

While talk of a possible sale of Planet Hollywood may be new to Reddit, it’s not a fresh rumor. That speculation surfaced in 2021, but quickly died, likely due in large part to the venue’s status as a money-maker for Caesars.

Perhaps making the Reddit rumor all the more unlikely was mention of MGM Resorts International (NYSE: MGM) possibly being the buyer of Planet Hollywood. MGM is already the largest operator on the Strip.

Likewise, conjecture about the fate of Flamingo is ancient in casino industry mergers and acquisitions terms. In 2022, reports surfaced that Caesars was shopping Flamingo, but prospective buyers reportedly balked at the unconfirmed $1 billion asking price.

At that time, reported issues centered around Flamingo needing some tender loving care, which Caesars has since committed to, and how the venue would perform upon being unplugged from the massive Caesars Rewards loyalty program.

The Real Estate Angle

If there is an element in the Planet Hollywood (or Flamingo) rumored sale equation that could validate the thesis is that, contrary to popular belief, Caesars owns the real estate, not VICI Properties (NYSE: VICI).

While VICI is Caesars’ primary landlord and the largest owner of Las Vegas gaming real estate, the Caesars Strip venues at which the real estate investment trust (REIT) owns the land are Caesars Palace and Harrah’s. Some prospective casino buyers are said to be prioritizing venues where the seller owns the real estate because the suitors don’t want to take on long-term obligations to property owners like VICI.

Where things get interesting is that when Eldorado Resorts unveiled its acquisition offer for “old Caesars” in June 2019, it granted VICI rights of first refusal on several Caesars Strip casino hotels, including Flamingo and Planet Hollywood.

Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org.

Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019.

Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron’s, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com.

He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He’s also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better.

Contact Todd at [email protected].



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