Fanatics Introduces Exclusive Jersey Drop Promotion for New Betting Customers

Fanatics Betting and Gaming Leverages Merchandise Lineup to Attract Bettors

Posted on: September 1, 2023, 06:54h. 

Last updated on: September 1, 2023, 06:54h.

Fanatics Betting and Gaming, the wagering arm of sports apparel giant Fanatics, is using its merchandise lineup to attract new bettors. Find out more about this strategy below.

The Fanatics Sportsbook logo. The operator announced a jersey drop promotion aimed at attracting new bettors. (Image: Fanatics)

Fanatics recently unveiled the Fanatics Jersey Drop promotion, which aims to incentivize new clients of Fanatics Sportsbook or PointsBet US. Learn more about the promotion details below.

New customers who sign up for Fanatics Sportsbook or PointsBet US between September 1 and September 18 and opt into the Fanatics Jersey Drop promotion can place a single cash wager of $50 or more on any market and receive a reward credit to purchase team merchandise worth up to $150 on,” according to a statement from the company.

The minimum odds for an eligible bet in this promotion are -500. To qualify, bettors need to wager $500 to win $100. Each client can only receive one reward, and the credit will be sent via email within 72 hours of placing eligible wagers.

Fanatics Introduces Unique Loyalty Program

Fanatics Commerce, known for its extensive range of sports apparel and merchandise, is capitalizing on its licensing agreements with major sports leagues to attract sports fans turned bettors. Read more about the loyalty program below.

Fanatics recently introduced the FanCash program, allowing sports betting clients to convert FanCash into bonus bets or merchandise. Bettors earn 1% on regular or straight wagers, 3% on parlays, and 5% on same-game parlays.

While the preference between bonus wagers and merchandise remains uncertain, offering discounts on caps, jerseys, and more can be a cost-effective marketing tool for Fanatics compared to traditional promotional cash commonly used in the sports wagering industry.

As online-only operators strive to differentiate themselves, Fanatics is asserting itself in the sports wagering space. Find out more about their expansion plans below.

Fanatics Expanding its Presence in the Wagering Market

The domestic sports wagering market is currently dominated by FanDuel and DraftKings. However, industry analysts recognize Fanatics as a company with the potential to gain market share from these established rivals. Learn more about Fanatics’ approach below.

Fanatics Betting and Gaming recently acquired PointsBet, expanding its mobile sports wagering footprint to seven additional states. Pending regulatory approval, several other states will feature sportsbooks branded as “PointsBet, a Fanatics Experience.”

With its mobile sports wagering application now live in Maryland, Massachusetts, Ohio, and Tennessee, Fanatics Betting and Gaming will have a presence in at least 11 states prior to the start of the NFL season.

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