Posted on: August 3, 2023, 02:59h.  

Last updated on: August 3, 2023, 02:59h.

In the realm of in-game betting in the US, three standout sportsbook operators are FanDuel, DraftKings, and Bet365.

According to recent rankings by research firm Eilers & Krejcik Gaming (EKG), FanDuel emerges as the leader with a score of 17.0 out of 20. DraftKings follows closely in second place with a score of 16.4, while bet365 takes the third spot with a score of 16.0

FanDuel, which is majority-owned by Flutter Entertainment based in Dublin, and Bet365 have an advantage in live betting due to the popularity of in-game wagering in Europe. In countries like the UK, approximately 75% of all sports bets are in-game bets.

DraftKings and Bet365 as Strong Competitors

EKG testers highly recommended FanDuel’s live wagering app, noting its overall strength. However, DraftKings and Bet365 also offer unique strengths. DraftKings provides a wide range of prop bets and live same-game parlay (SGP) options, while Bet365 stands out for its fast bet placement time of approximately 3.5 seconds.

DraftKings has a special partnership with the NBA and its dedication to the SGP space has helped it establish a strong presence in the in-game betting market.

Other Notable Operators

Tipico and PointsBet round out EKG’s top five list. PointsBet, in particular, caught the attention of Fanatics as the company acquires PointsBet’s US operations. PointsBet has a strong feature set but received “good but not great” scores overall, creating opportunity for improvement.

With significant resources at hand, Fanatics can focus on addressing PointsBet’s weaknesses in in-game betting, making it a formidable competitor against FanDuel, DraftKings, and Bet365.