Future of Sports Betting to Be Revealed at Upcoming G2Expo in Las Vegas

G2ExpoThe 2019 Global Gaming Expo in Las Vegas is just around the corner. The Expo, presented by the American Gaming Association bills itself as the international gaming trade show and conference “by the industry and for the industry”.

It is set to happen from October 14th to the 17th and will include both an educational component as well as a chance for industry leaders to show their wares.

G2E as it is known is the biggest gathering of its kind in North America, bringing commercial, global and tribal gaming professionals together under one roof.

It is here where industry insiders get first crack at the newest products and most innovative technologies that will eventually become mainstream in a casino or betting app near you.

One such technology is being put forth by Scientific Games Corporation who are going to be showcasing what they call “the future of sports betting”.

The feature product they are sharing is their redesigned OpenSports platform which is a complete suite of products all in one. It helps to create a phenomenal sports gambling experience for bettors while using some of the best technology in the industry to power their offering.

G2Expo-Las-Vegas-2019Even if you’re not familiar with Scientific Games you have almost certainly used their products at some point in your life. They were the first to create a secure instant lottery ticket way back in 1974 which allows your favorite convenience store to offer up games like Powerball.

In 2002 it was estimated that two thirds of all horse racing bets went through their systems.

Barry Cottle, President and CEO released a statement in making the announcement said, “At Scientific Games, we love to make great games that players and partners love. It’s our passion to create the best products and pioneering services for our players and partners, and we are thrilled to showcase our amazing new product line up at G2E.”

OpenSports is aiming to be the engine that sportsbooks use to operate and create any kind of product their customers need.

The core suite of the offering is OpenBet which has the core sports betting technology using Scientific Games’ proprietary betting engines.

OpenTrade is another key component which offers 360-degree managed trading services including pricing, odds, and feeds

OpenPlatform deals with the money side of the equation, providing a fully secure player wallet and account

OpenEngage covers the mobile and retail component of the suite helping to create highly engaging apps and content for sports betting.

The last component brings in the human element with OpenAccelerate. This is the management side of things, where industry experts at the company help companies runs the day-to-day business at their sportsbook.

Scientific Games will also be unveiling Unified Wagering. Just the latest aspect of a complete gambling solution as this technology will allow for casinos to integrate sports betting throughout casinos in a seamless way. That includes using a cashless wallet that will link casino games and sports betting all under one umbrella.

Leave a Comment