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A group of five digital creators from Generation Z has temporarily moved to Las Vegas as part of the “Summer Intern House,” an innovative initiative by the Las Vegas Convention and Visitors Authority (LVCVA) designed to promote the city to their social media circles.

Each of the selected creators received $25,000 from the LVCVA, funded mainly through hotel room tax revenue. Despite being labeled “Summer Intern House,” there was no actual house; the group was in town for a span of just 10 days starting July 30, staying at various resorts while creating content highlighting the attractions and nightlife of Las Vegas under the intense summer sun.
The recruitment process began in May, where applicants aged 21 to 29 submitted videos on social media explaining their suitability for the program. After reviewing these entries, the LVCVA launched a public voting initiative on its social channels to select the finalists.
In a press release unveiling the “Summer Intern House,” Michael O’Brien, the LVCVA’s VP of digital and content marketing, described the initiative as “a once-in-a-lifetime experience” that allows interns to “enhance their platforms, build their portfolios, and gain firsthand experience producing content in one of the most vibrant destinations globally.”
Here’s one result of their partnership with the LVCVA — a TikTok clip from influencer Tori Kay showcasing her experience of picking a Wizard of Oz apple at the Sphere.
Although uploaded on July 30, the video garnered only 218 likes.
Adapting Las Vegas to Modern Trends
This campaign highlights a significant transformation in how Las Vegas engages younger travelers. Research from the LVCVA indicates that Gen Z visitors gamble far less than older generations, with only 64% participating compared to 79% of Millennials, signifying a shift away from the city’s historical dependence on casino revenue.
Today, entertainment, nightlife, dining, and immersive experiences are increasingly vital in how the Strip appeals to both newcomers and returning visitors.
Social media plays a crucial role in this strategy. Pew Research Center data reveals that 40%-43% of Gen Z adults primarily use TikTok and Instagram for news and information. Consequently, while the Strip’s tourism board continues to finance traditional Las Vegas TV and radio advertisements via R&R Partners, it also allocated an impressive $2.2 million to over 240 social media influencers to market Las Vegas across various digital channels from 2022 to 2024.
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