On Wednesday, June 24, Hard Rock Bet launched its Super Sub Shop fan engagement event at La Sandwicherie Wynwood, distributing 1,000 complimentary subs inspired by the World Cup.

The event featured notable appearances by Hall of Fame football player Michael Irvin and Colombian soccer icon Carlos “El Pibe” Valderrama. They engaged with fans, handed out sandwiches, and immersed themselves in the day’s celebrations.

As a core part of this event, Hard Rock Bet shared 1,000 free World Cup-themed Super Subs with attendees, transforming one of Miami’s beloved sandwich hotspots into a lively gathering place for soccer enthusiasts.

This activation is a component of Hard Rock Bet’s “Super Sub” campaign, showcasing Miami’s identity as a leading soccer city and a key destination for global football fans.

Beyond celebrity visits, guests enjoyed live DJ performances, a party bus, and various giveaways, featuring Hard Rock Bet merchandise.

Valderrama’s appearance was from 12:00 PM to 1:00 PM, while Irvin interacted with fans from 2:00 PM to 3:00 PM. The event took place from 12:00 PM to 6:00 PM at La Sandwicherie Wynwood, situated at 169 NW 23rd Street, Unit 102, Miami, Florida 33127.

Irvin is a Pro Football Hall of Famer, a three-time Super Bowl champion, and a celebrated figure from the Dallas Cowboys. Valderrama is famously recognized in the realm of international soccer and is a legendary icon of the Colombian National Team.