Innplay Labs Secures Deal with Playtika

Posted on: September 15, 2023, 02:41h.

Last updated on: September 15, 2023, 02:41h.

Mobile games developer Playtika (NASDAQ: PLTK) has made a significant move in the gaming industry with its announcement of the acquisition of mobile gaming studio Innplay Labs. This deal, valued at up to $300 million, showcases Playtika’s commitment to expanding its portfolio and leveraging its expertise to drive long-term growth. As an Israel-based company, Innplay Labs adds to Playtika’s existing presence in the region.

A billboard advertising Playtika in Israel. The company is acquiring Innplay Labs for up to $300 million. (Image:

The deal includes an upfront payment of $80 million, with the potential for a final price of $300 million. Playtika CEO Robert Antokol emphasizes the strategic value of the acquisition, stating that it aligns with Playtika’s growth goals and its focus on utilizing technology and LiveOps to drive sustained growth.

“The acquisition of Innplay Labs, our second transaction this quarter, represents another strategic expansion of our portfolio with a promising and innovative growth franchise in the Luck Battle genre, and presents another opportunity for us to further utilize our expertise in leveraging LiveOps and proprietary technology to drive sustained, long-term growth,” said Playtika CEO Robert Antokol in a statement.

Playtika, formerly a unit of Caesars Entertainment, is widely known for its popular social casino games, including Bingo Blitz, Caesars Slots, Slotomania, and World Series of Poker (WSOP) Social. This acquisition further strengthens Playtika’s position in the mobile gaming market.

Playtika’s Growth Trajectory

In addition to the Innplay Labs acquisition, Playtika has seen interest from private equity firms evaluating potential takeovers. While no confirmation has been made regarding specific firms, Advent International and CVC Capital Partners are rumored to be among them. This aligns with Playtika’s strategic review process initiated in February 2022, which includes exploring options such as a sale. This level of interest highlights Playtika’s potential and the opportunities present in the social casino and in-app gaming industry.

Speculation regarding in-app purchases, new game releases, and growth prospects have sparked optimism on Wall Street for select companies in this space. This positive sentiment suggests that mergers and acquisitions activity could flourish in the mobile gaming industry.

While Playtika’s proposed merger with Rovio Entertainment fell through earlier this year, the acquisition of Innplay Labs demonstrates Playtika’s continued commitment to strategic expansion and dealmaking.

The Benefits of Innplay Labs Acquisition

Innplay Labs brings a valuable content library and technological capabilities to Playtika with its well-known titles such as Animal Kingdom and Tiles of Furtune. This addition enhances Playtika’s ability to captivate customers and drive in-app purchases, a vital revenue stream in the mobile gaming industry.

In an industry where content and technology are crucial, Playtika’s acquisition of Innplay Labs positions the company for further success and growth.

With the gaming industry showing strong potential and opportunities for expansion, Playtika’s strategic moves and acquisitions reflect its commitment to innovation and market leadership.

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