NFL Stars and Other Celebrities Contribute $2M in Funding to Fantasy Life


Published: August 15, 2023, 01:42h. 

Last updated: August 15, 2023, 01:42h.

Fantasy Life, the fantasy sports and betting media property founded by Matthew Berry, has secured $2 million in financing. The funding round was led by a group of professional athletes and celebrities, including Buffalo Bills quarterback Josh Allen, Cincinnati Bengals quarterback Joe Burrow, wide receiver Ja’Marr Chase, Los Angeles Chargers running back Austin Ekeler, singer John Legend, the family office of Lebron James and entrepreneur Maverick Carter, Jacksonville Jaguars owner Tony Khan, and Miami Marlins co-owner Roger Ehrenberg. This investment round demonstrates the growing popularity and financial support for startups in the sports betting industry.

Fantasy Life
NBC Sports fantasy analyst Matthew Berry. His company, Fantasy Life, secured $2 million in funding. (Image: Yahoo Sports)

Axios reported the news of Fantasy Life’s latest financing round. Alongside professional athletes and celebrities, traditional investors such as gaming analyst Chris Grove, Bruin Capital CEO George Pyne, private equity investor and former Cleveland Browns president Alec Scheiner, investor and operator Jason Stein, and FOX Bet CEO Kip Levin also participated in the funding. The success of Fantasy Life showcases its ability to operate efficiently with a small staff of 13 members while generating significant revenue, primarily through advertising. The platform currently offers free content but may introduce premium options in the future.

Fantasy Life provides a range of free tools for both bettors and fantasy players. These include parlay calculators, player prop projections, trade ratings, and fantasy rankings, among others.

The involvement of prominent athletes, celebrities, and investors from various sectors highlights the widespread appeal and potential for growth in the fantasy sports and betting industry. This financing round further establishes Fantasy Life as a leading player in the field.

Fantasy Life Attracts Diverse Investment Group

In addition to the aforementioned athletes and celebrities, other traditional investors participated in the funding of Fantasy Life. Gaming analyst Chris Grove, Bruin Capital CEO George Pyne, private equity investor and former Cleveland Browns president Alec Scheiner, investor and operator Jason Stein, and FOX Bet CEO Kip Levin joined the group, indicating the industry-wide interest in the platform. Chris Grove’s involvement is notable as he is a managing partner at Acies Investments, a firm with a significant presence in the sports betting market.

Acies Investments lists 22 portfolio companies, including Underdog Fantasy and Jefebet.com, showcasing their dedication to supporting innovative startups in the sports betting industry.

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