Visitors qualifying at the Palms can catch glimpses of their photos shining bright over the Las Vegas skyline. This off-Strip resort has recently started showcasing guest images on its impressive 55-story exterior “Tall Wall” sign.
The initiative, branded “55 Stories of Fame,” launched during a special Vegas Girls Events dinner at Scotch 80 Prime, the resort’s esteemed steakhouse. Guests were the first to see their images illuminated across the digital billboard, creating unforgettable moments perfect for Instagram.
“55 Stories of Fame” serves as the initial showcase of the Palms’ refreshed branding strategy. Collaborating with Los Angeles-based creative agency Brains, the campaign titled “This is That VEGAS” aims to modernize the identity of the 25-year-old resort through innovative promotional content and unique experiences unavailable anywhere else in the city.
Crystal Robinson-Wesley, the resort’s vice president of marketing and entertainment, expressed: “Las Vegas is known for unforgettable experiences, and that is precisely what we aim to create with 55 Stories of Fame. Seeing your image light up one of the most iconic landmarks in Las Vegas is an experience you will cherish forever.”
Details about the frequency of the activation, eligibility for featured photos, and the possibility of turning this into a paid public experience are yet to be announced by the Palms.
The resort and its adjoining condo-hotel, Palms Place, are under the ownership of the San Manuel Gaming and Hospitality Authority, representing the Yuhaaviatam of San Manuel Nation. The tribe acquired the property from Red Rock Resorts in 2021 for $650 million, marking the Palms as the first Las Vegas resort fully owned and operated by a Native American tribe.
Originally developed by the Maloof family, the property opened its doors in November 2001 with minority ownership shared with Station Casinos and the Greenspun Corporation.