Published on: June 9, 2026, at 11:07 AM.

Updated on: June 9, 2026, at 11:13 AM.

• The Herbst family’s enterprise, Terrible’s, has teamed up with the Primm family to take over the management of the Primm Valley Resort and Casino, ensuring the establishment does not close as scheduled on July 4.
• This collaboration aims to reverse the closure plans set by Affinity Gaming, who suggested the properties were not feasible, resulting in terminations for 344 employees and evictions for residents living in corporate housing.
• This alliance signifies a reconnection between the families, both committed to revitalizing the ailing border town.

Terrible’s, a Las Vegas-based gas station and convenience store owned by the Herbst family, is joining forces with the Primm family to oversee the operations of Primm Valley Resort—the only casino remaining operational in Primm, Nevada, after several property closures. The partnership was officially announced by the Primm family in a statement on Tuesday morning.

Corey Clemetson, president of Primm South Real Estate and owner of the land on which the Primm properties are situated, expressed his enthusiasm for collaborating with Terrible’s and the Herbst family, stating their shared goal of managing and operating properties crucial to Southern Nevada’s economy and community.

Clemetson is the grandson of Ernie Primm, the founder, whose family has possessed vast land along the Nevada-California border since the 1950s.

“Our families share many similarities and are aligned in our vision for Primm,” Clemetson remarked. “While we appreciated the numerous qualified operators keen on partnering with us, the Terrible’s team resonated with our aspirations and our optimism for Primm’s future.”

Reuniting Families

In a significant transaction in 2007, Herbst Gaming—a distinct entity within the Herbst family—acquired Primm Valley Resort, Whiskey Pete’s, and Buffalo Bill’s from MGM Resorts for $400 million. However, a bankruptcy in 2009 led to the properties being transferred to creditors, culminating in the rebranding as Affinity Gaming in 2011.

In December 2024, Affinity, which is owned byZ Capital Partners from New York, closed Whiskey Pete’s and transitioned Buffalo Bill’s to an event-only operation in July 2025. Recently, Affinity announced they would be shutting down Primm Valley Resort, the Lotto Store across the California border, and a gas station and truck stop after July 4, 2026, resulting in job losses for 344 workers.

The firm also indicated it would halt operations at the Oasis Apartments, requiring all tenants to vacate by July 6, 2026.

Affinity informed state gaming authorities last month that Primm had become unprofitable under its supervision and that they were coordinating with the landlord for a transition. In the announcement made on Tuesday, Clemetson emphasized that both the Primm and Herbst families would do “everything within our power” to avert the shutdown of Primm Valley Casino Resort, the Lotto Store, the apartments, and the fuel and truck-stop operations on July 4.

“We envision a prosperous future for Primm and are excited to collaborate in the coming years to modernize, invigorate, and upgrade our properties,” he expressed.

The announcement also hinted at forthcoming renovations, enhancements in amenities, and improved food and beverage selections.