Published on: June 23, 2026, 08:54h. 

Updated on: June 23, 2026, 08:54h.

• The CEO of Meta, Zuckerberg, has reportedly asked select employees to develop a mobile application for prediction markets.
• This platform, referred to as Arena, will not involve real money transactions.
• Arena is expected to operate separately from Meta’s well-known applications.

According to reports, Meta Platforms (NASDAQ: META) CEO Mark Zuckerberg has tasked a small team of staff with developing a mobile app focused on prediction markets to rival platforms like Kalshi and Polymarket.

As reported by The New York Times, anonymous insiders revealed that the app, dubbed Arena, will likely avoid real money transactions and will instead utilize a points system. However, a shift toward real money usage could occur in the future, according to one of the sources.

This development could represent Meta’s second attempt at prediction markets. In 2020, they launched a platform called Forecast, which allowed users to speculate on real-world events without involving actual currency, but it was withdrawn in 2022 due to a lack of engagement.

Forecast was initiated under Meta’s New Product Experimentation (NPE) division but was ultimately discontinued after failing to attract a significant user base.

Meta Poised to Compete in the Prediction Market Space

With a market valuation of $1.43 trillion, Meta ranks among the world’s largest enterprises and had $81.59 billion readily available as of the close of Q1, giving it ample resources to pose a significant challenge in the prediction market arena. This cash reserve dwarfs Kalshi’s private market valuation by more than threefold.

Although Arena is expected to operate separately from these social media platforms, integrating it into one or more of them could be a logical step if the prediction market gains traction.

There are examples of successful integration between prediction markets and social media. For instance, Polymarket has partnered with Elon Musk’s X, while Kalshi collaborates with xAI, the AI component of that platform, featuring Grok.

A Fascinating Background

If Meta actively pursues entry into prediction markets, it may reignite Zuckerberg’s competition with Cameron and Tyler Winklevoss — a rivalry highlighted in the 2010 film “The Social Network.”

The Winklevoss twins sued Zuckerberg in 2004, claiming he misappropriated their Facebook concept. They reached a $65 million settlement in 2008, of which they famously invested $11 million in Bitcoin when it was valued at just $120.

Today, they manage Gemini Space Station (NASDAQ: GEMI), a cryptocurrency trading platform that also oversees the Gemini Predictions yes/no exchange.