Published on: December 6, 2023, 12:07h.

Last updated on: December 5, 2023, 05:08h.

Sands China has recently announced a partnership with Tencent Video and Maoyan Entertainment to introduce new entertainment offerings to Macau, the leading Chinese casino destination.

Tencent Video, owned by Tencent Holdings and one of the top global streaming services, is working with Maoyan, a major film ticketing platform in China, to diversify Macau’s entertainment landscape.

Sands China, in collaboration with Tencent Video and Maoyan, is aiming to introduce a wide range of events, from movie and TV premieres to sports and cultural events, as well as a variety of in-person shows, to enrich Macau’s tourism offerings.

“These initiatives will provide continued support for the diversification of Macau’s tourism industry and further enhance the city’s positioning as a premium destination,” Sands officials said.

Sands China certainly has the facilities to host such events. Its entertainment spaces in Macau include the 15,000-seat Cotai Arena, the 6,000-seat Londoner Arena, the 1,800-seat Venetian Theatre, the 1,700-seat Londoner Theatre, and the 1,200-seat Parisian Theatre.

Sands China owns and operates five integrated resort casinos in Macau — The Venetian, The Parisian, Sands Macau, The Plaza, and its newest — The Londoner.

Macau’s Evolving Gaming Market

Macau’s gaming industry is undergoing significant changes, largely due to China’s crackdown on capital outflows and the resulting impact on junket groups and high roller traffic to the gaming enclave.

Las Vegas Sands and Sands China Chair and CEO Robert Goldstein believes that by diversifying its operations, the companies’ future outlook in Macau remains strong, demonstrating their unwavering support for the city’s position as a premier tourism destination.