Agua Caliente Casinos Secures Naming Rights for Palm Springs Airport

Posted on: December 21, 2023, 12:48h. 

Last updated on: December 21, 2023, 12:48h.

The Agua Caliente Casinos in Palm Springs, Ca., have officially established a groundbreaking partnership with Palm Springs International Airport.

Agua Caliente Casinos Palm Springs Airport
Palm Springs International Airport this week renamed one of its concourses to the Agua Caliente Concourse. The marketing deal comes in partnership with Agua Caliente Casinos, which operates three resorts in town. (Image: Palm Springs International Airport)

This landmark branding agreement will name the Regional Jet Concourse of Palm Springs International, commonly known as the RJ Concourse, to the Agua Caliente Concourse. The change will be effective immediately, just in time for the upcoming holiday season.

Experts in the aviation industry are calling this marketing pact the first of its kind, as it represents a tribal gaming firm and a commercial airport coming to terms on a branding deal.

Saverio Scheri III, Chief Operating Officer at Agua Caliente Casinos commented, – “For over 20 years, Agua Caliente Casinos have been the ultimate Coachella Valley destination for gaming and entertainment. This incredible partnership with the Palm Springs International Airport allows us to make an even greater first impression and share more about everything Agua from the moment travelers enter the airport.”

Notably, Palm Springs International Airport is situated on the Agua Caliente Indian Reservation and is owned and operated by the City of Palm Springs.

Harry Barrett, Executive Director of Palm Springs International Airport, added, – “Every day, our team is working to transform Palm Springs International Airport into an innovative, industry-leading facility. This announcement is just one of the many ‘firsts’ PSP hopes to achieve.”

Palm Springs Casinos

The Agua Caliente Casinos consist of three resorts: Rancho Mirage, Palm Springs, and Cathedral City, all located within a 10-mile radius of one another.

The tribal casinos offer slot machines and table games through the tribe’s Class III gaming compact with the state.

The most recent revenue-sharing agreement between Agua Caliente and California was reached in 2016. It permits the tribe to operate up to 5,000 slot machines and table game positions. The casinos pay a graduated tax on their gross gaming revenue that caps at 13 percent.

The 2016 compact allowed the tribe to expand from two casinos to up to six. Agua Caliente’s Cathedral City casino opened in November 2020.

Cathedral City is the smallest casino of the three with about 500 slots and eight table games. Palm Springs has 1,000 slots and 22 tables, while Rancho Mirage offers 1,450 slots and almost 50 table games.

Palm Springs Destination

Palm Springs, a desert resort city in Riverside County a little over 100 miles southeast of Los Angeles, is noted for its mid-century architecture, recreational activities, and abundance of warm, sunny days and pleasantly cool evenings.

The economy and local government of Palm Springs rely heavily on tourism, primarily funded through a retail sales tax and the city’s transient occupancy tax. The area’s busiest time of the year is typically during Coachella, the annual music and arts festival held about 22 miles southeast of downtown Palm Springs in Indio.

Palm Springs International Airport served nearly three million passengers in 2022. The newly named Agua Caliente Concourse includes eight gates, a CNBC-branded convenience store, and a restaurant called Buzz by Barfly.

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