Residents of Southern Nevada can now enjoy a special loyalty program at The Strat. Managed by Golden Entertainment, the north Strip property has introduced True Locals, a unique benefits package exclusively for individuals living within a 50-mile radius of the resort.

This program features perks tailored for in-state guests, encompassing dining, entertainment, hotel, and transportation benefits. True Locals benefits are accessible Sunday to Thursday at The Strat and daily at the neighboring Atomic Golf. To participate, guests must be members of Golden Entertainment’s True Rewards program and provide proof of residency for enrollment.

Key features of True Locals include dining discounts. Members can enjoy a 20% discount on food and beverage orders throughout the property, including at the renowned Top of the World Steakhouse. Additionally, select spirits and beers are available at two-for-one pricing at casino bars.

For entertainment lovers, the program offers access to discounted tickets, including a $20 entry to any L.A. Comedy Club performance. Guests can also enjoy in-house productions like Rouge for half the original ticket price.

Hotel stays booked directly through the casino can be discounted by up to 50%.

True Locals members also benefit from leisure and attraction deals. Members receive complimentary access to The Strat’s observation deck and can enjoy a 50% discount on thrill rides at the tower. Additionally, cabana rentals at the Swim & Social pool area come with a 20% discount.

Transportation benefits are included as well. Members can enjoy free self-parking daily and complimentary valet parking from Sunday to Thursday, depending on their rewards tier. The casino also offers Lyft rideshare credits to help reduce transportation costs to and from the resort.

Besides The Strat, Golden Entertainment oversees a collection of properties across Southern Nevada, including Arizona Charlie’s, PT’s Taverns, and various regional casinos situated in Laughlin and Pahrump.

The launch of True Locals reflects the company’s strategy to concentrate rewards on local residents, aligning its operations more closely with community markets.

The company aims to encourage Las Vegas-area patrons to visit more frequently and engage with the resort by implementing location-based eligibility criteria for accessing these rewards.